March 8, 2018
8:45 - 10 am
Register with VAPPA Spring EXPO registration
"Your Brand Speaks Volumes...What Story Does Yours Tell©"
with Cliff Quicksell, MAS+
1 MAS point
“Make no mistake people are making buying decisions long before they pick up the phone they’re looking at your website they’re looking at your messaging the looking at what you do and what you say before they pick up that phone. Companies spend thousands of dollars to develop their brand. Why would they do this? Because your brand speaks volumes – it’s your moniker. What does your brand say about you, about what you do, about how you help clients and prospects, what is it exactly that you do? We will look at brands and take a deep look into how your logo, brand, messaging, collateral material, website, social media either elevate or diminish your brand. We will look at ways to creatively use promotional merchandise, print, packaging, creative theme development along with effective distribution methods to enhance your brand position in the market. Several real-life case histories will be discussed where Cliff will share remarkable R.O.I and R.O.O. results – MUST SEE Presentation”
About Cliff Quicksell, MAS+
Cliff Quicksell, Jr., MAS+ has been involved in the promotional products and sportswear industries for the past thirty-five years. During this tenure, he has achieved the MAS+ professional designation, Master Advertising Specialist+. He has been actively involved in PPAI, the international trade association for the promotional products industry, serving on various committees, as a facilitator at all PPAI & ASI shows, and as a member of PPAI’s Ambassadors Speakers Bureau for over fifteen years. Cliff’s passion for education and training is exemplified by his having served five terms as the education chairperson for the regional trade association CPPA of Maryland, and currently serves on the board and is the Chair for the Awards Committee.
For over thirty years, Cliff has been speaking, training and consulting internationally to associations and national business groups on more effective ways to market themselves and their products and services as well as how to motivate their personnel. In addition to the many industry clients, he has also served as a consultant/trainer for: iPROMOTEu©, Dixon Ticonderoga, Fruit of the Loom, Inc., The Walter Cribbin’s Company, Miller Freeman, Inc., Brown & Bigelow©, AIA-Adventures in Advertising©, Geiger©, National Business Media, PPPCanada, Snugz© USA, Imageworks and QuickInk, Inc!, Dowlis Group, LTD United Kingdom, Trade Only Trade Fair UK, PromoGroup NZ, High Impact Promotional Group in NZ and Purple Elephant Promotions AU.
Cliff has been the proud recipient of numerous awards. Recognized by PPAI for creativity, he has won the prestigious PPAI Golden Pyramid award 27 times. And the Printing Industry PSDA’s Peak Award for creativity 5 times in two years. He has also received PPAI’s Ambassador Speaker of the Year Award six consecutive years. And in 1997 he was the inaugural recipient of PPAI’s Distinguished Service Award. In addition, in 2001, Cliff was named one of top six industry speakers and trainers. Cliff was featured as having a significant influence in education as published in the book, PPAI at 100. He has also been recognized by Counselor Magazine as one of the Top 50 Most Influential People in the Promotional Products Industry.
With over 1000 published articles, Cliff is a contributing writer to various trade magazines such as Impressions©, PPB - Promotional Products Business©, Counselor©, AdVantages©, Imprint©, Imprint Canada©, A&E Magazine©, Marketing Tools©, Identity Marketing, Brilliant Results, Promowear© and Printwear© Magazines. Too, he has been a speaker/consultant at the I.C.E. Embroidery Expo’s, the Printwear and A&E shows, the Canadian Imprint Sportswear shows and all PPAI, ASI & PSI shows throughout the U.S., Canada, Europe, Australia and New Zealand. Cliff has two successful Weekly Blogs; “Jumpstart Monday” and “30 Seconds to Greatness” which won the 8-Legged Media Award for Most Passed Around Blog Content in 2016.
Currently, Cliff is President & CEO, Cliff Quicksell & Associates and serves as the Exclusive Sales and Marketing Consultant and acting Director of Marketing for iPROMOTEu, Inc.