Thursday, July 27, 2017
12:30 - 1:30pm
Cliff Quicksell, Jr., MAS+
Cliff Quicksell & Associates
Businesses of all sizes regularly struggle with time management issues.
- What do I do next?
- What types of clients should I be targeting?
- How often?
- What should I be doing?
We become shackled to our email and stomping out fires and it definitely creates challenges. Sales suffer, clients suffer, profits suffer. How can you fix this?
This webinar is designed to show one key aspect of how to effectively evaluate your current client base through a segmentation process. Knowing who your key clients are and the perfect types of clients to be marketing to will open huge time gaps to further grow your business.
ABOUT THE PRESENTER
Cliff Quicksell, Jr., MAS+ has been involved in the promotional products and sportswear industries for the past thirty-five years. During this tenure, he has achieved the MAS+ professional designation, Master Advertising Specialist+. He has been actively involved in PPAI, the international trade association for the promotional products industry, serving on various committees, as a facilitator at all PPAI and ASI shows, and as a member of PPAI’s Ambassadors Speakers Bureau for over fifteen years. Cliff’s passion for education and training is exemplified by his having served five terms as the education chairperson for the regional trade association CPPA of Maryland. Currently he sits on CPPA’s Board of Directors.
For more than thirty years, Cliff has been speaking, training and consulting internationally to associations and national business groups on more effective ways to market themselves and their products and services as well as how to motivate their personnel. In addition to the many industry clients he has also served as a consultant/trainer for: iPROMOTEu©, Dixon Ticonderoga, Fruit of the Loom, Inc., The Walter Cribbin’s Company, Miller Freeman, Inc., Brown & Bigelow©, AIA-Adventures in Advertising©, Geiger©, National Business Media, PPPCanada, Snugz© USA, Proforma©, Imageworks and QuickInk, Inc!, Dowlis Group, LTD United Kingdom, Trade Only Trade Fair UK, PromoGroup NZ, High Impact Promotional Group in NZ and Purple Elephant Promotions AU.
Cliff has been the proud recipient of numerous awards. Recognized by PPAI for creativity, he has won the prestigious PPAI Golden Pyramid award 26 times. And the Printing Industry PSDA’s Peak Award for creativity 5 times in three years. He has also received PPAI’s Ambassador Speaker of the Year Award for six consecutive years. And in 1997 he was the inaugural recipient of PPAI’s Distinguished Service Award. In addition, in 2001, Cliff was named one of top six industry speakers and trainers. Cliff was featured as having a significant influence in education as published in the book, PPAI at 100. He has also been recognized by Counselor Magazine as one of the Top 50 Most Influential People in the Promotional Products Industry.
With nearly 900+ published articles, Cliff is a contributing writer to various trade magazines such as Impressions©, PPB - Promotional Products Business©, Counselor©, AdVantages©, Imprint©, Imprint Canada©, A&E Magazine©, Marketing Tools©, Identity Marketing, Brilliant Results, Promowear©, PPDistributor UK and Printwear© Magazines. He has also been a speaker/consultant at the I.C.E. Embroidery Expo’s, the Printwear and A&E shows, the Canadian Imprint Sportswear shows and all PPAI, ASI & PSI shows throughout the U.S., Canada, Europe, Australia and New Zealand.
Currently, Cliff is President & CEO, Cliff Quicksell & Associates and the Exclusive Sales and Marketing Consultant and Director of Marketing for iPROMOTEu, Inc.